- Thu Nov 27, 2025 12:15 am#9235
PRE‑JOB PREPARATION GUIDE
Assistant Manager, Communications – BRAC James P Grant School of Public Health
1. RESEARCH THE INSTITUTION
• Study the history, mission, vision and core values of JPGSPH. Know the key programs, research themes and recent achievements.
• Review the school’s website, annual reports, news releases and social‑media channels (Facebook, Twitter, LinkedIn, Instagram, YouTube).
• Identify the current brand voice, visual identity guidelines and tone of communication.
• Understand BRAC University’s overall structure and how the School of Public Health fits within the larger organization.
• Follow the profiles of senior leaders (Director, Dean, Head of Communications) on LinkedIn to learn about their professional backgrounds and priorities.
2. MAP THE ROLE TO YOUR EXPERIENCE
• Break down each key responsibility listed in the vacancy (strategic branding, digital campaigns, website management, content creation, media relations, reporting).
• For each area, write down concrete examples from your past jobs that demonstrate relevant achievements (e.g., “Led a multi‑channel awareness campaign that increased website traffic by 45 % in three months”).
• Quantify results wherever possible – reach, engagement rates, conversion, cost per acquisition, ROI, media impressions, etc.
3. CURATE A TARGETED PORTFOLIO
• Assemble a digital portfolio (PDF or personal website) that showcases:
– Integrated communication plans you designed and executed.
– Samples of press releases, newsletters, feature stories and blog posts.
– Screenshots of social‑media posts with performance metrics.
– Examples of paid‑media ads, SEO/SEM dashboards and Google Analytics reports.
– Designs created in Adobe Creative Suite or Canva (infographics, flyers, event promos).
• Ensure every piece highlights the problem, your approach, tools used and measurable outcome.
4. REFINE YOUR APPLICATION DOCUMENTS
• CV: Tailor it to the specific competencies – strategic thinking, storytelling, digital analytics, cross‑functional collaboration. Use clear headings (Professional Experience, Key Achievements, Technical Skills).
• Cover Letter: Open with a strong statement of why you are attracted to JPGSPH’s public‑health mission. Connect three of your most relevant accomplishments to the role’s core duties. Show awareness of the school’s current communication challenges and propose a brief idea for improvement.
• Attach your portfolio link and mention it in the cover letter.
5. SKILL CHECK & QUICK UPGRADE
• Adobe Creative Suite – ensure proficiency in Photoshop, Illustrator and InDesign; complete a short tutorial on advanced features if needed.
• Canva – explore the latest templates and animation options to speed up visual creation.
• SEO/SEM – review Google’s free “Digital Garage” courses or HubSpot’s SEO certification to refresh keyword research, on‑page SEO and Google Ads basics.
• Analytics – practice building reports in Google Analytics and social‑media insights dashboards; be ready to discuss how you translate data into strategy.
• Multimedia – learn basic video editing (e.g., using Adobe Premiere Rush or free tools like DaVinci Resolve) to demonstrate versatility.
6. PREPARE FOR COMMON INTERVIEW QUESTIONS
• “Describe a time you managed a multi‑channel communication campaign from concept to evaluation.”
• “How do you ensure brand consistency across ATL, BTL and TTL activities?”
• “What metrics do you prioritize when measuring the success of a digital campaign for an academic institution?”
• “Give an example of how you handled a media crisis or negative coverage.”
• “How would you increase the online visibility of research outputs for JPGSPH?”
For each, structure your answer with Situation, Task, Action, Result (STAR). Emphasize relevance to public‑health messaging and stakeholder engagement.
7. CASE STUDY / PRACTICAL EXERCISE PREPARATION
• Anticipate a possible take‑home assignment such as: develop a 3‑month communication plan for a new research project or draft a press release for a recent study.
• Create a concise outline before you start: objectives, target audience, key messages, channels, timeline, budget, measurement.
• Use JPGSPH’s existing branding assets to demonstrate alignment with their visual identity.
8. NETWORKING & INFORMATION GATHERING
• Connect with current or former JPGSPH communications staff on LinkedIn; ask polite informational questions about day‑to‑day responsibilities and team culture.
• Attend any public webinars, seminars or conferences hosted by the School to observe their communication style and audience interaction.
9. LOGISTICS & FINAL CHECKS
• Verify the application deadline (December 6 2025) and submit before the cut‑off.
• Ensure the email subject line reads exactly: “Application for Assistant Manager, Communications”.
• Attach all required documents in PDF format and double‑check that file names are professional (e.g., “FirstName_LastName_CV.pdf”).
• Keep a copy of the submitted application and a note of the submission timestamp.
10. POST‑APPLICATION FOLLOW‑UP
• If you have not heard back within two weeks of the deadline, send a courteous email to recruitment.sph@bracu.ac.bd confirming receipt of your application and expressing continued interest.
• Prepare a brief 5‑minute presentation summarizing your most relevant achievements; have it ready in case the interview panel requests a quick showcase.
By systematically covering these steps you will align your profile with the expectations of the Assistant Manager, Communications role, demonstrate both strategic insight and hands‑on expertise, and position yourself as a strong candidate for BRAC James P Grant School of Public Health. Good luck!
Assistant Manager, Communications – BRAC James P Grant School of Public Health
1. RESEARCH THE INSTITUTION
• Study the history, mission, vision and core values of JPGSPH. Know the key programs, research themes and recent achievements.
• Review the school’s website, annual reports, news releases and social‑media channels (Facebook, Twitter, LinkedIn, Instagram, YouTube).
• Identify the current brand voice, visual identity guidelines and tone of communication.
• Understand BRAC University’s overall structure and how the School of Public Health fits within the larger organization.
• Follow the profiles of senior leaders (Director, Dean, Head of Communications) on LinkedIn to learn about their professional backgrounds and priorities.
2. MAP THE ROLE TO YOUR EXPERIENCE
• Break down each key responsibility listed in the vacancy (strategic branding, digital campaigns, website management, content creation, media relations, reporting).
• For each area, write down concrete examples from your past jobs that demonstrate relevant achievements (e.g., “Led a multi‑channel awareness campaign that increased website traffic by 45 % in three months”).
• Quantify results wherever possible – reach, engagement rates, conversion, cost per acquisition, ROI, media impressions, etc.
3. CURATE A TARGETED PORTFOLIO
• Assemble a digital portfolio (PDF or personal website) that showcases:
– Integrated communication plans you designed and executed.
– Samples of press releases, newsletters, feature stories and blog posts.
– Screenshots of social‑media posts with performance metrics.
– Examples of paid‑media ads, SEO/SEM dashboards and Google Analytics reports.
– Designs created in Adobe Creative Suite or Canva (infographics, flyers, event promos).
• Ensure every piece highlights the problem, your approach, tools used and measurable outcome.
4. REFINE YOUR APPLICATION DOCUMENTS
• CV: Tailor it to the specific competencies – strategic thinking, storytelling, digital analytics, cross‑functional collaboration. Use clear headings (Professional Experience, Key Achievements, Technical Skills).
• Cover Letter: Open with a strong statement of why you are attracted to JPGSPH’s public‑health mission. Connect three of your most relevant accomplishments to the role’s core duties. Show awareness of the school’s current communication challenges and propose a brief idea for improvement.
• Attach your portfolio link and mention it in the cover letter.
5. SKILL CHECK & QUICK UPGRADE
• Adobe Creative Suite – ensure proficiency in Photoshop, Illustrator and InDesign; complete a short tutorial on advanced features if needed.
• Canva – explore the latest templates and animation options to speed up visual creation.
• SEO/SEM – review Google’s free “Digital Garage” courses or HubSpot’s SEO certification to refresh keyword research, on‑page SEO and Google Ads basics.
• Analytics – practice building reports in Google Analytics and social‑media insights dashboards; be ready to discuss how you translate data into strategy.
• Multimedia – learn basic video editing (e.g., using Adobe Premiere Rush or free tools like DaVinci Resolve) to demonstrate versatility.
6. PREPARE FOR COMMON INTERVIEW QUESTIONS
• “Describe a time you managed a multi‑channel communication campaign from concept to evaluation.”
• “How do you ensure brand consistency across ATL, BTL and TTL activities?”
• “What metrics do you prioritize when measuring the success of a digital campaign for an academic institution?”
• “Give an example of how you handled a media crisis or negative coverage.”
• “How would you increase the online visibility of research outputs for JPGSPH?”
For each, structure your answer with Situation, Task, Action, Result (STAR). Emphasize relevance to public‑health messaging and stakeholder engagement.
7. CASE STUDY / PRACTICAL EXERCISE PREPARATION
• Anticipate a possible take‑home assignment such as: develop a 3‑month communication plan for a new research project or draft a press release for a recent study.
• Create a concise outline before you start: objectives, target audience, key messages, channels, timeline, budget, measurement.
• Use JPGSPH’s existing branding assets to demonstrate alignment with their visual identity.
8. NETWORKING & INFORMATION GATHERING
• Connect with current or former JPGSPH communications staff on LinkedIn; ask polite informational questions about day‑to‑day responsibilities and team culture.
• Attend any public webinars, seminars or conferences hosted by the School to observe their communication style and audience interaction.
9. LOGISTICS & FINAL CHECKS
• Verify the application deadline (December 6 2025) and submit before the cut‑off.
• Ensure the email subject line reads exactly: “Application for Assistant Manager, Communications”.
• Attach all required documents in PDF format and double‑check that file names are professional (e.g., “FirstName_LastName_CV.pdf”).
• Keep a copy of the submitted application and a note of the submission timestamp.
10. POST‑APPLICATION FOLLOW‑UP
• If you have not heard back within two weeks of the deadline, send a courteous email to recruitment.sph@bracu.ac.bd confirming receipt of your application and expressing continued interest.
• Prepare a brief 5‑minute presentation summarizing your most relevant achievements; have it ready in case the interview panel requests a quick showcase.
By systematically covering these steps you will align your profile with the expectations of the Assistant Manager, Communications role, demonstrate both strategic insight and hands‑on expertise, and position yourself as a strong candidate for BRAC James P Grant School of Public Health. Good luck!
- By bdchakriDesk